Category Archives: Article Marketing

7 Tips To Edit Your Blog Posts Like A Pro

So you’ve spent a lot of time writing a great post.

You did a lot of research and took a lot of time to put it into your own words, making sure that the whole article was concise, informative, and entertaining.

But you always have that little voice  in the back of your mind that says that you’re not a good writer and no one will read your post, which may be true if you aren’t careful about the style and content of your article.

On the other hand, you see other writers who seem to be naturally gifted. People love reading every word they write even though the actual ideas they’re presenting are nothing new.

But still, people love reading every word of their posts.

The truth is you don’t need to be super talented. In fact, most of the blog writers you admire probably aren’t particularly talented either. It’s only because they spend a lot of time editing their first crappy draft that they’re able to polish their post to perfection.

You just see the end result.

You can also improve your writing from being a crappy draft to a polished, perfect post. I’m sure you are wondering how. Well, that’s what you’re going to learn in this post.

You’ll discover my secret tips that have helped me polish my writing and write great posts in spite of the fact that English isn’t even my native language.

Tip #1: Leave It to the Next Day

Even though this is a very simple concept, it’s surprisingly effective.

What people usually do is that they finish their writing and then start editing right away, all in one sitting.

The problem is that most of the words you used are still in your head, and so you’re a lot less likely to have any fresh ideas that could help you edit the post and make it better.

That’s why it’s better to leave the post for the next day.

This will help you look at the post with fresh eyes, so you can spot more errors and be able to polish the post with new ideas.

If you’re short on time and you have a deadline you need to meet, try to give yourself at least a few hours before looking at the post again.

Tip #2: Make Sure Every Part Does Its Job

Every part of your post has a specific job to do. Make sure that you have a clear idea about its job, and make sure that the job is done perfectly so that people will want to read your entire post.

Here are a few ideas about what each part’s job could be:

  • Headline: Grabs your readers’ attention and makes them stop scrolling in their news feed and check your post.
  • Intro: Hooks your readers and continues what your headline did. After you grab people’s attention with a headline, they usually check the intro to make sure they’re not wasting their time. A good way to write great intro is to explain their situation vividly such when they read it they say, “Yes, that’s definitely me.”
  • Body: Educate the readers without being boring.
  • Closing: Inspire the readers to take action and to comment on the post.

Having this in mind while you edit your post will help you to make sure that your post is heading in the right direction. If you spot a problem, edit that part and modify it.

Tip #3: Print the Post and Read It

I don’t know why, but when I print a post on paper and read it, I spot more errors than I do when reading the post directly from my laptop screen.

When you print the post, read it slowly. Are there any grammar mistakes you can spot? Can you see any parts that are boring that you need to work on? Is there a point where you move too fast that you need to clarify more?

Also, when you finish making a point mid-sentence, consider using a comma or perhaps ending the sentence altogether.

Doing this will help you spot some grammar mistakes and help you with punctuation problems. Also, it will help you read the article from your readers’ perspective so you can see where they might get bored, and what needs to be clarified, and so on.

After you do your editing on paper, do it on your online draft.

Tip #4: Use Grammarly to Bulletproof Your Post From Grammar Mistakes

Let’s be honest for a second. You’ve hated grammar rules since elementary school.

Most of us don’t have a degree in English and are not grammar experts. And many bloggers are writing in their second language. So grammar is a huge challenge for many bloggers.

But grammarly is definitely an awesome grammar and punctuation checker tool you have to pay attention to because when people spot multiple silly mistakes, you look dumb and it decreases your credibility.

That’s why Grammarly is here to the rescue.

Grammarly is a great AI tool, where you place your text in it and it looks for mistakes in your post. It has become so smart over the years that I rarely make a mistake that it doesn’t catch.

This tool has been so helpful over the years. It has helped me build my business even while I, a non-native English speaker, was being laughed at in English class.

But even if english is your first language, it’s great to have another set of eyes to look at your post for silly mistakes.

Tip #5: Use This Tool to Make Your Post Clearer and Bolder

This is another secret tool that I’ve been using heavily in the past few months. The tool is called Hemingway Editor.

Sometimes, the use of passive sentences and confusing words may make your writing less clear. This tool helps you spot that.

It helps you identify:

  • Sentences that are hard to read
  • Words that have a simpler alternative that you can substitute
  • Excessive use of adverbs
  • Overly complex sentences
  • Passive voice sentences

All of the problems listed above make readers leave your site as soon as they land on it.

But with the use of this tool, you can avoid all of these problems.

You’ll be able to make your post clearer and bolder, so that people enjoy reading it.

They’ve also released a paid desktop version which you can use offline that helps you publish your post directly on WordPress or Medium with their seamless integration, or you can export your post in a Word file or other formats. For a mere 20 bucks it’s a steal. Check it out here.

Tip #6: Rework Your Headline

I’ve already hinted about editing your headline, but it’s so important that I ‘m going to flesh this point out a bit more. After you’re done editing your post, spend a few more minutes thinking about your headline and how you can make it stronger.

Everything you can do to make it better is important, because if you have a weak headline, no one will even read your post.

To prove the importance of editing your headline, check out this case study from Erin of Pick the Brain.

Here’s the short version of the story. Erin published a great post, but he only got 100 visitors. He was disappointed. He was sure he should have gotten more visitors. Then he changed the headline and republished the post.

Guess how many visitors that post got? It got 5000 visitors. Yes, the same post without changing a single word in it, just changing the headline made that much of a difference.

The headline can make or break your post. That’s why you need to give it extra care after finishing your post.

To make sure you have a strong headline, use the Coschedule Headline Analyzer. It will give you a grade for your headline with suggestions to make it stronger.

Tip #7: Hire an Editor

A lot of tools and tips have been suggested here. But nothing is better than having an editor whose job is to perfect people’s writing.

An editor will see your sentences and act as a second set of eyes. He/she will spot things you can’t spot and will edit the post so that it keeps the reader’s interest till the end.

You can find someone who just finished their English degree at a college near you or hire someone who has been doing it for some time. You can also find your editor on Upwork. That’s how I found my editor, who has been working with me for long time now.

You spent a lot of time and money to develop your great post. It’s worth it to hire someone to make sure everything is perfect in your readers’ eyes.

You Can Make Your Writing 100% Better

Don’t get discouraged when you read your post after writing it. You can improve it.

It just takes time to polish your writing.

You don’t need to be a talented writer or have a degree in English. All you need is to take some time and apply the above steps to help you make your writing clearer.

After that, it’s only a matter of time till people start asking you how you’ve gotten so good at writing, which will make you smile because all you did was edit the post following the steps outlined above.

So stop doubting yourself and start taking action. The next time you edit a post, make sure to apply the above tips and people will notice the difference.

The implications of AI in digital marketing

You don’t need a marketing degree to see how the digital transformation has changed strategies for businesses large and small. Digital marketing has experienced a revolution in recent years, from individualized experiences and personalization to machine learning and artificial intelligence. Have you ever wondered what’s driven these trends? 

Source: Google Images

Let me explain how digital marketing is transforming and what that means for you. 

Marketing has become digital because that’s where the customers are – whether through online shopping or social media interaction. To make this happen, many current digital marketing tools rely on artificial intelligence (AI). We may still equate AI with robot domination and Jetson-like scenarios, but, the truth is, AI is about so much more than that.

Source: Google Images

AI is a broad term that encompasses many different technologies and approaches within digital marketing. Every time you ask Siri to call a contact or Alexa to blast a playlist, you’re using AI. In your business, if your business has a chatbot or uses voice recognition, for example, you already use AI within your digital marketing toolkit.

Here, we’ll explain the basics of AI, how it will impact the digital marketing landscape of the future, and the advantages and risks of incorporating it into your business.

Source: Google Images

First, let’s figure out the basics of AI and what it means for businesses. 

AI is a discipline of computer science that works to create “intelligent” machines that work like, and react to, human behavior. The most common types of artificial intelligence within the digital marketing realm include machine learning, planning campaigns, and speech recognition.

Don’t think H.A.L. or Wall-E here, though that may be the first place your imagination takes you. Instead, think of AI as an avenue to make the lives of your consumers easier. When their lives are easier, they are much more likely to patronize your business in the future. The actual implications of artificial intelligence are compelling, especially within the digital marketing sphere. 

Perhaps the most relevant aspect to digital marketing is the concept of machine learning. Artificial intelligence, at its core, seeks to help machines learn and adjust behavior based on what they know. Machine learning describes a process by which machines figure out how to solve problems based on analysis of data sets and trends. You offer the data, the bot knows its next steps. 

Essentially, artificial intelligence will lead to more automation, and machines will start to make more business decisions based on data. Ideally, this will eliminate repetitive tasks and allow the human elements of a business to innovate and think creatively, rather than complete mundane work.

Let’s think about both the risks and advantages of artificial intelligence. 

Like any other digital marketing trend, using AI in your business presents both opportunities and risks – though the risks are fairly easily mitigated with careful planning. Let’s explore both:

Here’s why AI is such a great thing for digital marketers.   

AI will make your customers’ lives better, but it starts by making your processes more streamlined and effective. Consider the potential applications of artificial intelligence in the workplace.

  • Increased business efficiency. It’s no mystery that machines work well for repetitive  tasks. They learn quickly and identify the most efficient processes. Unlike humans, they don’t get fatigued, experience boredom, or need bathroom breaks.
  • Error reduction. When you get bored or tired, mistakes come easy. Artificial intelligence also takes human error out of the equation, especially when it comes to mundane tasks such as data entry.
  • Better customer service. More businesses include machine learning and digital assistance to aid in the delivery of customer service through voice recognition, prompts, and more. This helps get customers to the appropriate departments sooner, hastening a resolution to a problem or question. Using artificial intelligence, customer service agents can have ready access to customer information whenever someone comes on the line.
  • Optimal data organization and application. Machines are better than humans at organizing data and recognizing patterns within it. With the amount of data available in the digital age, artificial intelligence could prove to be a boon to small and large businesses alike.
  • Less injury, more adventure. Machines can also reduce the risk of human injury and go where no human can – for example, we use it in fuel exploration, space, and deep-sea research. While your business might not function in these capacities, it can still open new opportunities in research and development that might not otherwise be available.
  • Reduced costs. Artificial intelligence may represent a significant upfront investment, but it also offers significant returns on that investment, especially when you consider the cost of training and hiring. Artificial intelligence allows your business to reduce these costs, if not eliminate them altogether.

Let’s take a look at some possible downsides to AI for digital marketing (don’t worry – H.A.L isn’t one of them). 

Just as it presents opportunities, the prospect of artificial intelligence also presents risks and challenges. Here are some of the most relevant risks to small and medium-sized businesses:

  • A significant investment in capital. Small and medium-sized businesses already work within constrained budgets, especially within their IT departments. Artificial intelligence may be hitting the mainstream, but it’s still an expensive technology to own, especially its maintenance costs.
  • Less human interaction.  Some customers become frustrated with talking to digital assistants on customer service lines, even if the interaction ends with a live agent. Businesses may worry about alienating their customer bases and appearing uncaring.
  • Possible decrease in the workforce. From a holistic perspective, the use of AI in business may eliminate the need for some jobs altogether, such as data entry. Using AI to complete repetitive tasks may be more efficient, but businesses also run the risk of their reputations suffering for choosing machines over humans. However, this is mitigated by the upswing in more tech jobs.

Source: Bigstockphoto Image

Now let us try and figure out what this means for how businesses market their product or service. 

While artificial intelligence presents both opportunities and challenges, there’s no question that it will disrupt digital marketing as we know it. Both small businesses and large enterprises will use it in the years to come to drive business growth and make more informed decisions based on user behavior. Here’s how we can expect AI and machine learning to drive digital marketing efforts in 2018 and beyond:

  • User experiences will become more personalized. For years, digital marketing experts have looked at personalization as the holy grail of business, and artificial intelligence makes it that much more possible. An artificial intelligence tool can analyze user behavior, align users with buyer personas, and create recommendations based on previous behavior. You likely already have some experience with this in sponsored ads, but artificial intelligence makes this accessible to all.
  • Machine learners can sift efficiently through data and create better targeting. Segmenting and targeting are all part of a good digital marketer’s toolbox, but artificial intelligence streamlines the process. Businesses can leverage AI to quickly find people based on interests, demography, or other aspects.

Having a hard time imagining it? Here are some concrete examples that come to mind.

The applications of digital marketing may sound impressive, but it can be hard to imagine without concrete examples. Here are a couple of businesses that leverage AI for positive outcomes:

  • Netflix uses artificial intelligence to create better viewing recommendations for all viewers. It doesn’t just take viewing history into account – these AI systems also use information such as which movies viewers stop or watch multiple times. This helps eliminate unwanted genres and emphasizes those a viewer is more likely to watch.
  • Amazon’s Echo turns the Internet of Things into an experience that anyone can have. The digital assistant uses speech recommendations to order pizza based on order history, answers questions, and more. Best of all, she uses the data you provide to make more personalized interactions, one day at a time. Alexa also drives Amazon purchases by making product recommendations and placing orders, all with a speech command.

Investing in AI now is something to think about when considering your marketing campaigns.

 Artificial intelligence is set to dominate digital marketing, so be ahead of the game and consider what it can do for your strategy. While there are some downsides, they are a lot less risky than not implementing these changes now. AI can drive better business outcomes through improved customer service, streamlined business processes, error reduction, and more. Just ask George Jetson.