Category Archives: Copywriting

How To Enhance Your Instagram Posts For Better Engagement

nstagram started as a social media platform to share your memories. Over the years, its potential has also been recognized by businesses. Instagram has more than 500 million active users everyday, and 80% of accounts follow at least one business on it. Those are some interesting numbers, aren’t they? 

The message is clear — if you want your business to grow, you need to get on Instagram. It can be a great platform to showcase your products or services and build a loyal audience base. Instagram can really boost your brand awareness and visibility.

But for that, you need to ensure that you get your social media strategy right for Instagram. Instagram’s algorithm is constantly changing, but it always favors accounts that get more engagement. 

If you get good engagement, Instagram will make sure you get more visibility. Your posts will be more likely to get featured on the Explore page if people are consistently liking and commenting on them. 

But how can you get more Instagram engagement? Let’s take a look at a five ways that have helped some of the biggest brands grow their Instagram engagement. 

1. Post Creative and Good Quality Content

Good quality content is the key to increasing your Instagram engagement. If your content resonates with your target audience, they will automatically respond to it. Good content makes your business more memorable too. So you can expect likes and comments to follow.

Instagram is a medium that places a special emphasis on great visuals. You need to make sure you are posting images with vivid colors and thoughtful, engaging composition.

To make your photos stand out, editing is also crucial. If you aren’t skilled in editing or you don’t want to spend the time editing photos yourself, you can get professional help from apps like Mendr. They have certified pros available 24/7 who will edit your photos for you in a matter of minutes. Just  upload your photos to the app and request the edits you want. Your edited photo is delivered back to you quickly.  

Instagram Stories are also a great way to capture your audience’s attention. Social media users have very short attention spans. So you need to make sure that you have an interesting hook in the first few seconds. Try to get as much action or movement in the beginning. This way you can get the audience interested so that they don’t just scroll to the next post.

A part of creating quality content also involves the art of storytelling. Good content alone never sells anything. Your audience shouldn’t feel like they are seeing promotional content when they looking at your posts. Instead, try to connect with them through compelling stories.

Image via Instagram

Microsoft’s Instagram handles have some really interesting stories. Their posts tell the stories of their partners and show how Microsoft is helping them. Similarly, they also post on Instagram if one of their employees has achieved something noteworthy. This way, they give deeper insights into the company culture. 

2. Post at the Right Times

To increase your Instagram visibility, you need to post content consistently. To maximize your reach, you should post your content at the right times. You should analyze when your target audience is more likely to be active on Instagram. If you post during that time interval, you will have a better chance of getting more engagement.

Image via Sprout Social

Sprout Social conducted a study to find out the best times to post on social media channels. They found out that Thursday was the best day to post on Instagram, while Sunday was the worst. Their results are based on how people responded to posts of other brands. 

Your brand may or may not follow the general trend. If you want to know the best times to post for your brand, you can use the Preview app. It will tell you your best time and day to post and interact with your audience. 

This information can be really helpful if you are planning to conduct a big product launch or make any other special announcement. The right timing can help you reach out to a bigger audience and get better engagement. 

3. Use Relevant Hashtags

Hashtags are a great way to reach out to an audience who may not be following your account. If you are using the right hashtags, you will find an audience that is interested in your posts. 

For example, if you are posting related to Wimbledon, you should definitely use #Wimbledon in your posts. Along with it, use variations of the main term too. #Wimbledon2018, #WimbledonChampionship and #Wimbledonmatch are some of the related hashtags that you can use. 

However, generic terms should always be avoided. Terms like #tennis and #lawntennis are also related, but they are too broad. So they won’t really attract users who are specifically searching for posts related to Wimbledon.

You should also check the search volume for each hashtag before using it. For trending events, the hashtag search volume is likely to reach the millions. But for other general posts, try to avoid generic hashtags with massive search volumes. Your post can easily get lost in the sea of posts that have used the same hashtags.

Image via Sprout Social

Instagram allows users to use as many as 30 hashtags per post. However, a survey by Sprout Social found that posts with nine hashtags get the most engagement.

You should keep a constant tab on your posts to see which hashtags are working well for you. Use them as often as you can in other posts. 

4. Host Contests

Hosting a contest on your Instagramaccount is an easy way to get more people to notice you. If you are giving away freebies or discounts, more people will be motivated to engage with you. To get your contest noticed, you should follow these tips:

  • Create a branded hashtag for your contest.
  • Encourage users to like, comment, and tag their friends on your posts to enter the contest.
  • Encourage users to use your brand’s hashtag on their personal posts.
  • Give away your product as the prize.
  • Give discount codes to winners for future purchases.

Earthpix, an Instagram handle that focuses on travel, uses this strategy at regular intervals to grow their Instagramengagement. They partnered with other handles and asked users to follow them.

Image via Instagram

They also encouraged users to like and tag their friends in the post. This way they helped their partners get more followers while also increasing engagement on their own handle. Their post got more than 70,000 likes and 29,000 comments.

5. Encourage Users to Generate Content for You

The best way to advertise your product subtly is to get users to endorse you. Encourage users to post photos, videos, and GIFs with your branded hashtags. Encourage them to tag you in their captions and posts. This way, you can delve deeper into their network of friends.

You can also feature user-generated content on your Instagram handle. Getting featured on your page can be a motivating factor for people to endorse you. This way you can have a diverse mix of content on your Instagram.

Image via Instagram

WeWork, a company that provides coworking spaces, features posts from their users on Instagram almost every day. By doing so, they have managed to build a community of Instagrammers who are interested in their content.

Conclusion

Getting your product and services noticed on Instagram is vital to grow a loyal audience for your brand on social media. It can help your brand gain more visibility and brand awareness over time. 

The key to ensuring that your Instagram handle is attracting potential customers is to drive more engagement. Getting Instagram engagement can be a time-consuming process, but with the right strategies you can achieve remarkable results.

Are there other strategies that have helped you get better engagement on Instagram? Please share your suggestions and experiences in the comments section below

7 Tips To Edit Your Blog Posts Like A Pro

So you’ve spent a lot of time writing a great post.

You did a lot of research and took a lot of time to put it into your own words, making sure that the whole article was concise, informative, and entertaining.

But you always have that little voice  in the back of your mind that says that you’re not a good writer and no one will read your post, which may be true if you aren’t careful about the style and content of your article.

On the other hand, you see other writers who seem to be naturally gifted. People love reading every word they write even though the actual ideas they’re presenting are nothing new.

But still, people love reading every word of their posts.

The truth is you don’t need to be super talented. In fact, most of the blog writers you admire probably aren’t particularly talented either. It’s only because they spend a lot of time editing their first crappy draft that they’re able to polish their post to perfection.

You just see the end result.

You can also improve your writing from being a crappy draft to a polished, perfect post. I’m sure you are wondering how. Well, that’s what you’re going to learn in this post.

You’ll discover my secret tips that have helped me polish my writing and write great posts in spite of the fact that English isn’t even my native language.

Tip #1: Leave It to the Next Day

Even though this is a very simple concept, it’s surprisingly effective.

What people usually do is that they finish their writing and then start editing right away, all in one sitting.

The problem is that most of the words you used are still in your head, and so you’re a lot less likely to have any fresh ideas that could help you edit the post and make it better.

That’s why it’s better to leave the post for the next day.

This will help you look at the post with fresh eyes, so you can spot more errors and be able to polish the post with new ideas.

If you’re short on time and you have a deadline you need to meet, try to give yourself at least a few hours before looking at the post again.

Tip #2: Make Sure Every Part Does Its Job

Every part of your post has a specific job to do. Make sure that you have a clear idea about its job, and make sure that the job is done perfectly so that people will want to read your entire post.

Here are a few ideas about what each part’s job could be:

  • Headline: Grabs your readers’ attention and makes them stop scrolling in their news feed and check your post.
  • Intro: Hooks your readers and continues what your headline did. After you grab people’s attention with a headline, they usually check the intro to make sure they’re not wasting their time. A good way to write great intro is to explain their situation vividly such when they read it they say, “Yes, that’s definitely me.”
  • Body: Educate the readers without being boring.
  • Closing: Inspire the readers to take action and to comment on the post.

Having this in mind while you edit your post will help you to make sure that your post is heading in the right direction. If you spot a problem, edit that part and modify it.

Tip #3: Print the Post and Read It

I don’t know why, but when I print a post on paper and read it, I spot more errors than I do when reading the post directly from my laptop screen.

When you print the post, read it slowly. Are there any grammar mistakes you can spot? Can you see any parts that are boring that you need to work on? Is there a point where you move too fast that you need to clarify more?

Also, when you finish making a point mid-sentence, consider using a comma or perhaps ending the sentence altogether.

Doing this will help you spot some grammar mistakes and help you with punctuation problems. Also, it will help you read the article from your readers’ perspective so you can see where they might get bored, and what needs to be clarified, and so on.

After you do your editing on paper, do it on your online draft.

Tip #4: Use Grammarly to Bulletproof Your Post From Grammar Mistakes

Let’s be honest for a second. You’ve hated grammar rules since elementary school.

Most of us don’t have a degree in English and are not grammar experts. And many bloggers are writing in their second language. So grammar is a huge challenge for many bloggers.

But grammarly is definitely an awesome grammar and punctuation checker tool you have to pay attention to because when people spot multiple silly mistakes, you look dumb and it decreases your credibility.

That’s why Grammarly is here to the rescue.

Grammarly is a great AI tool, where you place your text in it and it looks for mistakes in your post. It has become so smart over the years that I rarely make a mistake that it doesn’t catch.

This tool has been so helpful over the years. It has helped me build my business even while I, a non-native English speaker, was being laughed at in English class.

But even if english is your first language, it’s great to have another set of eyes to look at your post for silly mistakes.

Tip #5: Use This Tool to Make Your Post Clearer and Bolder

This is another secret tool that I’ve been using heavily in the past few months. The tool is called Hemingway Editor.

Sometimes, the use of passive sentences and confusing words may make your writing less clear. This tool helps you spot that.

It helps you identify:

  • Sentences that are hard to read
  • Words that have a simpler alternative that you can substitute
  • Excessive use of adverbs
  • Overly complex sentences
  • Passive voice sentences

All of the problems listed above make readers leave your site as soon as they land on it.

But with the use of this tool, you can avoid all of these problems.

You’ll be able to make your post clearer and bolder, so that people enjoy reading it.

They’ve also released a paid desktop version which you can use offline that helps you publish your post directly on WordPress or Medium with their seamless integration, or you can export your post in a Word file or other formats. For a mere 20 bucks it’s a steal. Check it out here.

Tip #6: Rework Your Headline

I’ve already hinted about editing your headline, but it’s so important that I ‘m going to flesh this point out a bit more. After you’re done editing your post, spend a few more minutes thinking about your headline and how you can make it stronger.

Everything you can do to make it better is important, because if you have a weak headline, no one will even read your post.

To prove the importance of editing your headline, check out this case study from Erin of Pick the Brain.

Here’s the short version of the story. Erin published a great post, but he only got 100 visitors. He was disappointed. He was sure he should have gotten more visitors. Then he changed the headline and republished the post.

Guess how many visitors that post got? It got 5000 visitors. Yes, the same post without changing a single word in it, just changing the headline made that much of a difference.

The headline can make or break your post. That’s why you need to give it extra care after finishing your post.

To make sure you have a strong headline, use the Coschedule Headline Analyzer. It will give you a grade for your headline with suggestions to make it stronger.

Tip #7: Hire an Editor

A lot of tools and tips have been suggested here. But nothing is better than having an editor whose job is to perfect people’s writing.

An editor will see your sentences and act as a second set of eyes. He/she will spot things you can’t spot and will edit the post so that it keeps the reader’s interest till the end.

You can find someone who just finished their English degree at a college near you or hire someone who has been doing it for some time. You can also find your editor on Upwork. That’s how I found my editor, who has been working with me for long time now.

You spent a lot of time and money to develop your great post. It’s worth it to hire someone to make sure everything is perfect in your readers’ eyes.

You Can Make Your Writing 100% Better

Don’t get discouraged when you read your post after writing it. You can improve it.

It just takes time to polish your writing.

You don’t need to be a talented writer or have a degree in English. All you need is to take some time and apply the above steps to help you make your writing clearer.

After that, it’s only a matter of time till people start asking you how you’ve gotten so good at writing, which will make you smile because all you did was edit the post following the steps outlined above.

So stop doubting yourself and start taking action. The next time you edit a post, make sure to apply the above tips and people will notice the difference.