Category Archives: Email Marketing

Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round

Now that Christmas and the New Year are well and truly behind us, it’s time to think about next year!

While it might seem like an odd time to start planning for the holidays, this time of year is the perfect occasion to reflect on what went well during the last holiday season, how to build on it, and the steps you can take to drive seasonal traffic all year round.

Why is seasonal traffic so important?

Seasonal website traffic isn’t just a gimmick or something that can be considered a few months before the event. Many companies rely on these peak buying periods to help balance their books and flatten out their averaged revenue across the year – therefore it requires a dedicated strategy.

Interest around shopping online continues to increase year on year, with a greater swing towards mobile devices and shopping ‘on the go’. Connection speeds are faster and websites are optimizing for speed.

They’re prioritizing mobile viewing in many cases and the experience is often so rapid and easy that the concerns around clunkiness and security that once plagued online sales are quickly diminishing (if not non-existent for savvy users).

A blend of great discounts, quick deliveries, press coverage, advertising buzz and good timing has meant that events such as Black Friday and Cyber Monday (ironically both now dominated by online sales in the UK) are now cornerstones in many businesses’ revenue streams.

In this article, we’ll look into how some of the basics can help you slip ahead of competitors.

Permanent (evergreen) URLs

Staying active all year round plays a vital role in the success of many seasonal and time sensitive campaigns. We so often hear:

  • “Should I set up a new page for XYZ event?”
  • “We’re offering 20% off this weekend – do we need a new page?”
  • “Performance is up, so we thought… more categories!”

Well, it’s not always just a quick answer, there are plenty of factors that need to be taken into account to provide a considered (and correct) response. The trick is, this isn’t just about SEO – it rarely ever is! You have to consider all the below factors (and more) when making a new URL:

  • Time taken to manage and tag products appropriately
  • What do you hope it will rank for?
  • Will it cannibalise other keyword targeting categories?
  • Does it need to be indexed or is it for PPC/Email campaigns?
  • Will you add internal links to it – where will they go post-season?
  • Is the page going to generate backlinks?
  • Can the page be used all year (for example /clearance instead of /2018-aw-sale)?
  • Will you be printing this URL on brochures/leaflets, etc?
  • Can it be short and snappy?

What is an evergreen URL?

An evergreen URL is an address on your site that doesn’t need to change – see it as a permanent addition to your site’s internal architecture. A good example of this is a /sale page. The associated event may not always be active – but the equity of the page is not sporadically redirected to other URLs on the site throughout the year.

The dreaded dated URL

Avoid dating the URL – fashion sites are often the worst offenders for /aw16 or /ss17 (with the abbreviations standing for Autumn/Winter and Spring/Summer respectively). How about just /new-arrivals, or going super short with /new-in (for example

But it’s not just category URLs that need attention and stability. There are a variety of pages that benefit from a carefully planned approach – next we’ll take a look at one of the most successful pieces of seasonal marketing (across multiple platforms) and how it impacts potential organic performance.

The search impact of Christmas adverts

Christmas adverts in the UK are a sign that the festive season is here… or they may just be a premature annoyance that definitely didn’t make me cry that one time!

Regardless, there are a few lone examples of where using a carefully considered (permanent) URL can be a viable source of generating natural links and help sell a story (…plus some merchandise).

John Lewis Christmas advert

The widely anticipated release of John Lewis’ Christmas advert is an annual event that is fast rivaling the Coca Cola lorries in terms of seasonal buzz. Other retailers have since latched onto its success and diluted the impact of these emotional shorts, but for the last three years John Lewis did something that really worked.

The below graph from Ahrefs shows how the URL received links from referring domains. Many of the links came from large influential sites including The Guardian, Huffington Post, BBC and HubSpot.

Naturally, these links occur shortly after the release of each year’s advert. This not only provided the site with authority and trust, but also provided a large amount of referral traffic.

The drop-off from these links is minimal and the pages themselves were well-crafted. What’s more, the URL itself never changed – no 404s, no redirects.

Something was missing this Christmas…

2017 saw a change to John Lewis’ approach with a separate sub-directory for content. The URL is far less marketable and the Christmas advert is less prominent. There seems to be a focus on the more commercial aspects of Christmas and event ideas, which is both a shame and a lost opportunity as the new URL has received far less buzz (as you might expect).

Competitors and other big brands have attempted a similar execution but are also being held back by inefficient URLs and a need for a little more magic. Some of the best near misses can be seen below (if any 404 or redirect to the homepage when you’re reading this, it only backs up my point!):

A Review of InfinityTrafficBoost

You came online to earn a part time or full time income, right, and I would be willing to bet that you also, hoped, in the back of your mind, that you could have FUN while earning, too.

C’mon, be serious, I’m sure you thought about that a bit, right? At least you didn’t plan on your online business being daily drudgery that was almost as bad as a J.O.B. and, worse yet, didn’t pay you a regular salary.

I was in the same boat, felt the same emotions, fears and frustrations until I found an advertising and income HOME.

Yep, a trusted community where I could EARN (for referrals and performing simple tasks) that also gave me built in advertising for my main program.

It was manna from heaven, let me tell you!

And what I found, that was truly fascinating, was that every time I uncovered a new and rewarding feature, I realized it was designed to create more money and better advertising results for members.

I was truly blown away, I think you’ll agree, too, as we dive into some details about this new service.

First and foremost, it is providing me a way that I can EARN EVERY DAY by performing simple tasks. Yes, I have a primary business to build but I also need to earn consistent money while building my main business and I’m sure you are in the same boat and so is your team.

But, what’s great, is that I can earn Free Advertising AND Cold Hard Cash Every Day by perfoming simple tasks just a few minutes a day.

I’m sure that you have heard of Traffic Exchanges which are a VERY Popular way for experienced marketers and “newbies” alike to gain exposure for their program at a very low (or even free) cost.

Well, I can tell you that I have found a First of It’s Kind Traffic Exchange, just recently launched by Frank Bauer and Clinton Clark that is truly a Revolutionary LEAP Forward in Advertising and Income.

InfinityTrafficBoost (“ITB”) allows you to earn traffic credits AND revenue share cash DAILY merely by spending a few minutes surfing other websites.

What’s so cool, too, is that ITB is the world’s first Truly Legal and Sustainable Revenue Share Traffic Exchange purchase points from as low as $2.53 to as high as $2,526.04. Yep! There is something for everyone and EVERYONE can benefit from both the little and the big purchases.

I want to talk to you about the sustainable revenue share in a minute, but I first want to explain what blew me away with the compensation plan – an idea that has been a long time in coming in this industry – pay every member for every sale they make regardless of their membership level!

Think about it, if members on a low budget can earn big commissions, they will probably put a bit more effort into marketing, right?

And, if the Big Players, well financed marketers, can earn even BIGGER Commissions, they’ll be quite happy to market, too, right (I mean, c’mon, a $1,757.24 commission – with potential leverage – HAS to be appealing, right?)

That’s what I found at InfinityTrafficBoost – ALL Members earn a MINIMUM of 30% commission on all sales they generate or get passed to them (ooooh, ANOTHER Hidden benefit!) and as much as 80%. That’s real money!

And why is this important to you, why should you care about OTHER People making money?

Well, it’s very simple, it’s because the more people who are promoting ITB the more “eyeballs” will be seeing YOUR ads and providing YOU with more value and more exposure for your main program.

But, wait, it gets better, too (See, I told you that as I “peeled the onion” here at ITB the better and better it got!).

Every time there is an advertising purchase made in InfinityTrafficBoost 10% of the purchase price is allocated to the Surfers Rewards Pool. These Surfers Rewards are released to the qualifying participants in a consistent fashion creating reliable and income potential for participants. PLUS, that 10% is enhanced by even MORE admin contributions when a sale is made by a member who earns 30% instead of the max 80%.

So, you can see, that by merely surfing a few sites a day ITB members can earn consistent cash that could grow to be very sustainable and reliable and is further enhanced by purchasing additional advertising.

As members purchase larger and larger advertising packages they get more advertising credits to advertise their main program and they are able EARN more from Referrals and SURF More to earn more in the Surfers Rewards Pool! (See what I told you… Everything they do at ITB is designed to generate more money and more (better) traffic for members!)

Should we dig a bit deeper into the compensation plan, peel that onion just a bit more?


Two things that I want to wrap up with here (1) Leverage and (2) Residual Income.

First, the leverage… ITB has created an INCREDIBLE compensation plan that rewards you for your referral efforts so you want to tell your friends about ITB right away. You’ll earn 30% – 80% of their purchase of any package level equal to or one price point higher than what you have purchased as long as you have met the minimal surfing requirements.

But, here’s where the Leverage kicks in (stay with me, it gets good here!)… Every fourth sale you make at each of the purchase price points is paid UP to your sponsor or qualifying sponsor. Watch — That means that YOU’LL be receiving every fourth sale from each of your direct referrals to infinity width and in some cases that can go to infinity depth!

NOTE: Another FASCINATING feature with ITB is that, while there are 11 price points, you do NOT have to purchase each package in ascending order. Nope… rather, when you purchase advertising credits at a particular price point you’ll be able to earn boosted (80%) commissions one level HIGHER (as noted above) plus ALL the lower levels. Plus you earn 30% commissions on all remaining packages.

Wow, that is a HUGE incentive to purchase up a few levels, don’t you think? Having the ability to earn boosted commissions on multiple levels by purchasing only on one? Wow! (Of course, always stay within your budget, but invest in and believe in yourself. ITB is here to help you earn, build and succeed!)

Now, the final piece to this fantastic puzzle (or should we say this dwindling onion as we peel it? LOL) and that final piece is RESIDUAL Income!

Check this out… When you purchase an advertising credits package in InfinityTrafficBoost you are immediately “Purchase Boost Activated” for 90 days. This means you are now positioned to earn up to 80% commissions on that level, one level above and all purchase levels below for 90 days. To continue to earning at that purchase level after 90 days, you’ll need to purchase another advertising credits package.

What ITB has created is an incredible opportunity to earn RECURRING Income without the fear and hassle of setting up a subscription payment. If you are earning from your efforts (surfing OR referrals) you’ll surely want to keep referral and, here’s the good part, so will YOUR Referrals and “Up” sales!

How cool is that?

So, I hope you can now see why I am so very excited about InfinityTrafficBoost. I know that ITB has already made me a nice consistent income and provided me with excellent exposure for my main program.

The Community at InfinityTrafficBoost is intelligent, active and engaged which is exactly the type of audience you want to view your ads, right?

I would encourage you to check out ITB now, join free and have a look around. Yes, as noted above you CAN earn as a free member and you CAN earn without referrals.

But WOW, Can you earn and benefit a LOT more as a paid member – Check it out today and feel free to post here any questions or comments that you may have!

Oh, and if you are wondering, you can purchase into ITB with PayZa or BitCoin, Commissions on sales in BitCoin are paid INSTANTLY Via BitCoin and Surfing Rewards are paid every two weeks, also via BitCoin.

How cool is THAT?

You can get all detailed information about the program from the InfinityTrafficBoost site .

So if you want to get more traffic and see your earnings grow, try InfinityTrafficBoost.

You have nothing to lose with it.

Your ads on dozens of websites

Earn highly effective email advertising, and get

rewarded more for your time, because along with

credits you also earn bonus text and banner

impressions for EVERY click!

Your texts and banners can be displayed across

dozens of different websites using Viral Nugget.

Plus, it’s extremely viral:

* Leverage the power of a downline by earning

credits five levels deep. Whenever your downline

earns impressions from displaying ads, you earn

them too!

* Get referrals and advertising effortlessly using

the power of widgets and ad blocks on your site.

Set up the widget once, and get traffic forever!

* It’s free, easy, and viral!

Start getting more for every click:

To your success,

jose antonio

P.S. Effective email advertising plus bonus

text and banner impressions across dozens

of websites… The exposure you need is



The Clickbank Code

The Clickbank Code is that the latest product by archangel Jones. He used it to earn $48,000 in his initial four weeks. This product consists of straightforward to know videos that designate in a very gradual manner his methodology of creating cash with Clickbank and the way you’ll copy specifically what he shows to urge similar results.

This is a comprehensive twenty eight video, five hour long tutorial that may show you stepwise the way to generate lots of financial gain from Clickbank terribly quickly and systematically.

The Click Bank Code is totally based on the strategies that Michael used to generate over $10,000 in his very first week with Clickbank.

Michael conjointly says that the elaborated ways contained during this course have not been talked regarding before and it’s these ways that have enabled archangel to earn megabucks in such short house of your time.

In the course you’ll learn the web site (secret) wherever you’ll realize the most effective most profitable Clickbank product to push. The steps that you just will fancy leave the affiliate crowd behind. The ways that you just will implement to begin creating cash virtually instantly.

You will also learn how to pick a product. According to Michael a product must have 2 things before you start promoting it. You will get the exact information that Michael used to decide which products he wanted to promote. Why the keywords with too many words in it are not a good idea to use. The 16 things that your websites need to have in order to get a great quality score for cheap clicks. The videos show you how to avoid getting the Google Slap or if you get one how to come back fast. The video tutorials consist of these modules.

Module 1:

This provides the basic Clickbank and affiliate marketing knowledge for new affiliates.

Video 1: General introduction to Clickbank Code

Video 2: Introduction to Clickbank

Video 3: The 3 most important steps for affiliate marketers

Video 4: Explanation of affiliate marketing terms and lingo

Video 5: Introduction to the Clickbank products selection process

Video 6: Choosing winning products, intro to keyword research


Module 2:

Module 2 is about how to perform keyword research

Video 1: Performing keyword research

Video 2: Keyword analysis and selection


Module 3:

Shows you how to create a website

Video 1: Overview of website creation process

Video 2: Choosing and registering a domain

Video 3: Choosing a hosting service

Video 4: Landing page creation

Video 5: Website landscape

Video 6: Testing your site


Module 4:

Teaches about AdWords

Video 1: Overview of AdWords

Video 2: Knowing when to cut your losses

Video 3: Finding your winners and maximizing profit

Video 4: Solutions for common AdWords problems


Module 5:

Contains information on article marketing

Video 1: Overview of article marketing

Video 2: Article research

Video 3: Writing tips

Video 4: Promoting your article


Module 6:

You learn how to get free traffic

Video 1: Overview of module

Video 2: Comparison of SEO & PPC

Video 3: Benefits of merging SEO & PPC

Video 4: Finding related forums

Video 5: Forum marketing

Video 6: Effective forum marketing


The videos provide detailed information that new affiliates can use to make profits fro their websites.

12 Month Millionaire: Audio Coaching Sessions With Vincent James

A program known as twelve month wealthy person was recently free by Russell Brunson, that may be a six half audio interview with spam merchandiser. This program relies on Vince James currently out of print book twelve Month wealthy person.

Vince James is a former convicted criminal, who makes more money per year than most CEOs of very large companies; He reportedly has made 100 million dollars by doing direct mail marketing which is an offline type of marketing. He has taught internet marketers ways to make money in his book. Russell Brunson decided to interview him to see how it could help his own internet marketing business improve.

Russell Brunson set to interview him to examine however it might facilitate his own net promoting business improve.
Russell Brunson himself has created various greenbacks by applying the techniques learned from Vince James, and he’s currently additionally known as upon to deliver lectures round the world on net promoting.

Much of the data provided during this program would be extraordinarily helpful if you actually wish to require your on-line business offline which is that the purpose of this interview. Vince talks concerning advertising in medium, radio and television and you’ll simply adapt these techniques to grow a web business. but a median net merchandiser might not get most of the points during this interview however a wise merchandiser is maybe aiming to decide helpful points and apply them to expand his promoting business.

The topics coated in numerous sessions of this interview are:

Session 1: This session is about how Vincent James, a 21 years boy gets started in his million dollars business and what is his niche and how he achieved success in it. Vincent will also talk about how he set up his membership site and sold 65,000 memberships within the 12 month period.

Session 2:
It’s concerning info product creation and knowledge publisher. Vincent shared his secret on however he sold-out additional info merchandise through direct mailing and marketing.

Session 3:
This interview session is concerning listing building and maintaining the most recent info of consumers and prospects. you may learn Vincent’s techniques on however he handles his list and maintains the most recent contact info of his list. This session additionally teaches concerning the life value of a client and the way you’ll be able to flip these customers to be your continuous streams of financial gain.

Session 4:
This session focuses on the advertising techniques employed by Vincent that created his million greenback business a hit. this can be a very important session on a way to drive your business and convert these traffics to sales.

Session 5:
This session continues from session four on advertising techniques. you may see however Vincent generates his leads from industrial ads like TV and radio publicity.

Session 6:
This session focuses on however Vincent handles the potential issues that rise throughout his $1 million cash creating path. you may additionally learn on what actions to be taken if you discover your product being cloned by unauthorized individuals.

This program in aiming to offer you valuable tips about a way to earn through offline promoting whether or not you have already got some promoting expertise otherwise you area unit a tyro.

Get here this program

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