Category Archives: Marketing and resources

Does Backlink Anchor Text Affect Search Rankings?

SEO (search engine optimization) rules and tactics affect every single website on the internet, whether the site administrators realize it or not. One of the factors that are an area of concern for many is the issue of how backlink anchor text affects a web page’s rankings in search engine results. Does it play a part at all? 

Defining Backlink Anchor Text

Before exploring the impact anchor text has on search result rankings can be explored, it’s important to understand a little more about anchor text in general. Essentially, anchor text is comprised of the words you see highlighted on a web page that link back to another website or a different page within that same website. The target link is the actual web address, while the anchor text is the word or phrase visible to the web page reader. 

The words you choose to use as your anchor text are important, because search engines will evaluate how those words reflect the linked page. For this reason, it’s vital to ensure your backlink anchor text is both relevant and useful in relation to the page to which you’re linking. 

There are six types of anchor text that can be used: 

  • Exact match: This involves using text that precisely mirrors the keyword of the page to which you’re linking.
  • Partial match: Linking to a page using text closely associated with the keyword or keyword phrase on that page.
  • Branded: Using the brand name to link to a page. (e.g., Using the word “Pepsi” to link to the Pepsi commercial website.)
  • Naked link: You’re using the URL as the backlink anchor text.
  • Generic: Random words or phrases, such as “click here,” as anchor text.
  • Images: When images are used, search engines search the file information and use that as anchor text.

What is the Best Anchor Text to Use?

Taking this information into consideration, many people are left wondering what type of anchor text is best to use. While some SEO experts suggest that exact keyword matches are ideal, this may not always be the case. SEMrush’s research suggests that keyword-rich anchor text is somewhat correlated to high organic search rankings–but not strongly correlated. So, while a full or partial keyword match may be helpful, other text may be just as effective in scoring high with Google and other search engines. 

In the most general terms, the ideal backlink anchor text will serve two purposes. First, it must be relevant to the topic of the page to which it links. This doesn’t necessarily mean you have to use the keyword phrase from that page, but it does mean that “click here” or “visit this page” won’t be good enough. If you’re linking to a page that sells golf equipment, your backlink anchor text should indicate that this is what that page is about. 

Secondly, the anchor text should make website visitors want to click that link. When the anchor text isn’t inspiring users to visit that link, it’s going to affect how the page is ranked in search engine results. For that reason, it’s just as important to make the anchor text interesting as it is to make it relevant and useful. 

Tips for Creating Better Anchor Text

1. Variety is the Spice of Life 

One of the most important things to consider is how diverse your anchor text is in comparison to anchor text for other links on that page. Using the same or similar anchor text phrases can be just as damaging as using generic terms. Use different types of anchor text and try variations on the topics or keywords. 

2. Use Exact Keyword Matches Sparingly 

While an exact keyword phrase match can boost your search results ranking, it can sometimes harm your ranking. To use exact keyword phrases, try to limit the number of words you use. Keeping the anchor text succinct can help add value to the link and improve rankings. 

3. Know When Not to Use Exact Keyword Matches 

Google is more critical of guest post profile pages and blog comments, so it’s better to avoid using exact keyword phrase matches here. Instead, try one of the other types of anchor texts available and reserve an exact keyword match for linking to a specific and informative post. 

4. Use Caution in Linking Back to Your Own Site 

Google will often view this as spam, especially if it’s done frequently. Link back to another page on your website only when it’s absolutely necessary and, when it is, avoid using exact or partial keyword matches. Look for other methods of using diverse anchor text that would come off appearing spammy within the context of the page. 

5. A Final Word on Relevancy 

While it’s important to make sure your anchor text is relevant to the page you’re linking to, it’s also important to ensure that page is relevant to your blog post. Taking the example mentioned previously, if your blog post is about golfing, don’t link back to a page about baseball or poker. This will be viewed as spam by the algorithm that Google and other search engines use to rank pages. Additionally, be sure to link back to reputable websites. Even if the page discusses topics related to golf, if it’s a page on a spammy website, this can adversely affect your own search result ranking. Just like in high school, it’s still important to use credible sources. 

The short answer is yes, backlink anchor text does impact search engine results, which makes it important to give more thought to the text you use. By using a variety of types of anchor text and thinking up diverse text to use, you can improve the quality of your posts and the credibility search engines give to each one of your pages. Making your anchor text both relevant and interesting may be more important than strictly adhering to the use of exact keywords. By using a higher quality of backlink anchor text, Google will rank you higher and give your website more credibility.

7 Tips To Edit Your Blog Posts Like A Pro

So you’ve spent a lot of time writing a great post.

You did a lot of research and took a lot of time to put it into your own words, making sure that the whole article was concise, informative, and entertaining.

But you always have that little voice  in the back of your mind that says that you’re not a good writer and no one will read your post, which may be true if you aren’t careful about the style and content of your article.

On the other hand, you see other writers who seem to be naturally gifted. People love reading every word they write even though the actual ideas they’re presenting are nothing new.

But still, people love reading every word of their posts.

The truth is you don’t need to be super talented. In fact, most of the blog writers you admire probably aren’t particularly talented either. It’s only because they spend a lot of time editing their first crappy draft that they’re able to polish their post to perfection.

You just see the end result.

You can also improve your writing from being a crappy draft to a polished, perfect post. I’m sure you are wondering how. Well, that’s what you’re going to learn in this post.

You’ll discover my secret tips that have helped me polish my writing and write great posts in spite of the fact that English isn’t even my native language.

Tip #1: Leave It to the Next Day

Even though this is a very simple concept, it’s surprisingly effective.

What people usually do is that they finish their writing and then start editing right away, all in one sitting.

The problem is that most of the words you used are still in your head, and so you’re a lot less likely to have any fresh ideas that could help you edit the post and make it better.

That’s why it’s better to leave the post for the next day.

This will help you look at the post with fresh eyes, so you can spot more errors and be able to polish the post with new ideas.

If you’re short on time and you have a deadline you need to meet, try to give yourself at least a few hours before looking at the post again.

Tip #2: Make Sure Every Part Does Its Job

Every part of your post has a specific job to do. Make sure that you have a clear idea about its job, and make sure that the job is done perfectly so that people will want to read your entire post.

Here are a few ideas about what each part’s job could be:

  • Headline: Grabs your readers’ attention and makes them stop scrolling in their news feed and check your post.
  • Intro: Hooks your readers and continues what your headline did. After you grab people’s attention with a headline, they usually check the intro to make sure they’re not wasting their time. A good way to write great intro is to explain their situation vividly such when they read it they say, “Yes, that’s definitely me.”
  • Body: Educate the readers without being boring.
  • Closing: Inspire the readers to take action and to comment on the post.

Having this in mind while you edit your post will help you to make sure that your post is heading in the right direction. If you spot a problem, edit that part and modify it.

Tip #3: Print the Post and Read It

I don’t know why, but when I print a post on paper and read it, I spot more errors than I do when reading the post directly from my laptop screen.

When you print the post, read it slowly. Are there any grammar mistakes you can spot? Can you see any parts that are boring that you need to work on? Is there a point where you move too fast that you need to clarify more?

Also, when you finish making a point mid-sentence, consider using a comma or perhaps ending the sentence altogether.

Doing this will help you spot some grammar mistakes and help you with punctuation problems. Also, it will help you read the article from your readers’ perspective so you can see where they might get bored, and what needs to be clarified, and so on.

After you do your editing on paper, do it on your online draft.

Tip #4: Use Grammarly to Bulletproof Your Post From Grammar Mistakes

Let’s be honest for a second. You’ve hated grammar rules since elementary school.

Most of us don’t have a degree in English and are not grammar experts. And many bloggers are writing in their second language. So grammar is a huge challenge for many bloggers.

But grammarly is definitely an awesome grammar and punctuation checker tool you have to pay attention to because when people spot multiple silly mistakes, you look dumb and it decreases your credibility.

That’s why Grammarly is here to the rescue.

Grammarly is a great AI tool, where you place your text in it and it looks for mistakes in your post. It has become so smart over the years that I rarely make a mistake that it doesn’t catch.

This tool has been so helpful over the years. It has helped me build my business even while I, a non-native English speaker, was being laughed at in English class.

But even if english is your first language, it’s great to have another set of eyes to look at your post for silly mistakes.

Tip #5: Use This Tool to Make Your Post Clearer and Bolder

This is another secret tool that I’ve been using heavily in the past few months. The tool is called Hemingway Editor.

Sometimes, the use of passive sentences and confusing words may make your writing less clear. This tool helps you spot that.

It helps you identify:

  • Sentences that are hard to read
  • Words that have a simpler alternative that you can substitute
  • Excessive use of adverbs
  • Overly complex sentences
  • Passive voice sentences

All of the problems listed above make readers leave your site as soon as they land on it.

But with the use of this tool, you can avoid all of these problems.

You’ll be able to make your post clearer and bolder, so that people enjoy reading it.

They’ve also released a paid desktop version which you can use offline that helps you publish your post directly on WordPress or Medium with their seamless integration, or you can export your post in a Word file or other formats. For a mere 20 bucks it’s a steal. Check it out here.

Tip #6: Rework Your Headline

I’ve already hinted about editing your headline, but it’s so important that I ‘m going to flesh this point out a bit more. After you’re done editing your post, spend a few more minutes thinking about your headline and how you can make it stronger.

Everything you can do to make it better is important, because if you have a weak headline, no one will even read your post.

To prove the importance of editing your headline, check out this case study from Erin of Pick the Brain.

Here’s the short version of the story. Erin published a great post, but he only got 100 visitors. He was disappointed. He was sure he should have gotten more visitors. Then he changed the headline and republished the post.

Guess how many visitors that post got? It got 5000 visitors. Yes, the same post without changing a single word in it, just changing the headline made that much of a difference.

The headline can make or break your post. That’s why you need to give it extra care after finishing your post.

To make sure you have a strong headline, use the Coschedule Headline Analyzer. It will give you a grade for your headline with suggestions to make it stronger.

Tip #7: Hire an Editor

A lot of tools and tips have been suggested here. But nothing is better than having an editor whose job is to perfect people’s writing.

An editor will see your sentences and act as a second set of eyes. He/she will spot things you can’t spot and will edit the post so that it keeps the reader’s interest till the end.

You can find someone who just finished their English degree at a college near you or hire someone who has been doing it for some time. You can also find your editor on Upwork. That’s how I found my editor, who has been working with me for long time now.

You spent a lot of time and money to develop your great post. It’s worth it to hire someone to make sure everything is perfect in your readers’ eyes.

You Can Make Your Writing 100% Better

Don’t get discouraged when you read your post after writing it. You can improve it.

It just takes time to polish your writing.

You don’t need to be a talented writer or have a degree in English. All you need is to take some time and apply the above steps to help you make your writing clearer.

After that, it’s only a matter of time till people start asking you how you’ve gotten so good at writing, which will make you smile because all you did was edit the post following the steps outlined above.

So stop doubting yourself and start taking action. The next time you edit a post, make sure to apply the above tips and people will notice the difference.