Category Archives: SEM & SEO

Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”.

It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines?
However, unless you’ve been a conspiracy theory style recluse for the last two decades, you will have noticed that China is a country with a rather large amount of people, and this comes with new opportunities.
The Chinese market represents significant opportunity across the board. Admittedly, the opportunities within ultra high growth manufacturing businesses may not be what they were a decade ago but for those willing to make the jump there is the opportunity to tap into one of the world’s largest economies.
The problem? The Chinese search market is one of the only places in the world where Google is not King; they’re not even heir apparent (they almost totally exited China a number of years ago).
Baidu rules the roost in China, so if you want to tap into the Chinese search market, you best get acquainted.

First of all: Get used to the differences

China is a very different country to those found in ‘The West’, to the point that there are a number of businesses which specialize in helping companies bridge the gap between the regions.
Heavy state censorship is but one of the not-so-subtle differences. Much like doing business with, or living in a different country with different rules and culture, your best tactic is to accept the circumstances and adapt. For instance, Baidu’s heavy handed inclusion of their own sub products within SERPs would potentially cause conflicts with competition laws in the EU, but not in China.
New laws in China have significantly reduced the amount of ads in Baidu’s SERPs, but there are still quite a few. Just take it for what it is and, in that most annoying recent British export: Carry on.

The good news: there are similarities

I’ll put my hands up and admit, I put off looking into Baidu SEO for longer than I would care to admit. My assumption (assumption being the mother of all f**k ups) was that I would literally have to learn my craft again. Nothing would be the same.
How wrong I was. Thinking about it, I don’t know why I thought everything would be different. Binary hasn’t changed; yes, there are differences in coding languages and website platforms, but why would Baidu reinvent the wheel? Google arguably didn’t reinvent the wheel; they just added some shiny alloy rims to it.
As such, your SEO 101 type stuff – Metadata, information architecture, Canonical URLs – all of this is still relevant. Baidu may have different weightings and slightly different rules for some aspects (meta descriptions are taken into account) but at least the fundamentals are similar.
There are differences, so as a starter pack of sorts we have included some items for consideration when looking to conduct SEO for Baidu:

Translator/native speaker

This is absolutely critical. Without a professional translator or a native speaker within your SEO team you are going to find yourself struggling.
As with Google, using an automated translation tool will result in content that is understandable, but there will inevitably be holes in it. Search engines (including Baidu) care about content and the quality of said content, so you are going to need someone who can create content to the required standard.
Furthermore, Baidu’s Webmaster Tools are not shown in English, so hopefully it is obvious why you need a native speaker!

Mobile

The mobile trend does not stop with the public’s use of mobile devices, or Google’s mobile first indexing and accelerated mobile pages (AMP). In fact, mobile is even more important in China, where owning a desktop or even a laptop was never really commonplace; the mobile is most people’s first and only portal to the online world.
As such, Baidu care deeply about mobile. They have their own version of AMP (called Mobile Instant Page – MIP) and you can bet that much like Google’s mobile first indexing, Baidu will continue to bake mobile deeper and deeper into their algorithm.
Load speed and display on mobile devices will be crucial both now and into the future for ranking on Baidu, so make this a priority for your website.

Checklist: are the links that point to your website good links?

Links are still the foremost vital consider the algorithms of Google and different search engines. The correct links can have a significant impact on the rankings of your websites. If your web site has too several spam links, your web site can get in hassle (although Google has lowered  the negative influence of unhealthy links).

The following checklists helps you to find out if a link is a good or a bad link

Checklist for great backlinks:

  1. The link comes from a website has a similar topic as your website.
    The content of the page that links to your website is relevant to your website.
  2. The link from the other website points directly to the most relevant page on your website.
  3. The link is a text link (not a linked image).
  4. The linked text contains words that are relevant to your website.
  5. A real person added the link to the linking page.
  6. The link sends qualified visitors to your website.

The more boxes you can tick in the checklist above, the better the link. In addition to the factors above, there are some other things that can have a positive influence:

Checklist: are the links that point to your website good links?

Checklist for high-end links:

The link to your website is the first external link on the linking page.

  1. The link to your website is the only external link on the linking page.
  2. The link is in the main text of the linking page (not in the footer or the sidebar).
  3. The page that links to your website is frequently crawled by search engines.
  4. The linking page has many links to itself.

If you can tick all of these boxes, you can be sure that the link is an extremely good link that will have a positive influence on the search engine rankings of your website.

You do not ought to tick all boxes
Unfortunately, most links don’t fulfill these criteria. That doesn’t mean that these links square measure dangerous. It simply implies that there are often links that square measure even higher. If you’ll be able to tick just one of the boxes higher than, you must keep the link.
It is traditional that websites have a mixed link profile. a brand new link from alittle and unimportant web site from these days may be a good link from a significant web site within the future. don’t depart this world a link simply because the linking web site is tiny. As long because the link has relevancy, everything is okay.
Some links don’t seem to be therefore smart
In the past, dangerous links might have a negative influence on your Google rankings. Google has modified this. Currently, Google merely ignores inferiority links that time to your website. However, if you’ve got too several dangerous links, you would possibly still get a manual penalty.

Check the following to find out if Google could think that a link is spam:

Checklist for low-quality links:

 

  1. The link comes from a website that is obviously spam.
  2. The page that links to your website also links to dubious and spammy websites.
  3. The link redirects through a referral script.
  4. You paid for the link and it does not contain the nofollow attribute

How to check the backlinks of any website

The Link Profiler tool in SEOprofiler enables you to check the links of any website. To make things easier for you, the Link Profiler tool automatically categorizes the links, you can sort the links by anchor text and other factors, you can create disavow files for bad links, and much more.

Log in to SEOprofiler and check your links now:

 

Keyword Elite 2.0

Keyword Elite 2.0 is that the new product from Brad Callen, an individual UN agency has created some powerful package before this likewise. Here area unit a number of its options.

There is simply a 1 time fee of $197 and no monthly fees to try and do your analysis. you’ll be able to use it to look altogether 3 major search engines Google, Yahoo & MSN.  It shows you an enormous list of profitable keywords. See totally different profitable Adwords campaigns and duplicate what they’re doing and notice JV partners on-line exploitation the JV Diamond laborer

You can produce your initial keyword list by adding long tail and short tail keywords exploitation this program. When you’ve got created an inventory you’ll be able to strain the keywords altogether the various ways in which area unit used. it’ll be potential for you to use raise.com, Google Suggestion Tool, Meta Tags and Free Keywords to induce keyword concepts.

With this program you’ll be able to ascertain however competitive a selected keyword is in every of the paid “pay per click” search engines, such as, Google Adwords, Yahoo Search selling and Bing (MSN).

You don’t got to worry concerning making your own selling strategy, by exploitation Keyword Elite 2.0 you’ll be able to simply notice profitable Adwords advertisers whose selling strategy you’ll be able to use.

You can see the Adwords promotional material history of a keyword for each web site that has publicized  therewith keyword for a minimum of within the past six months. you’ll be able to additionally ascertain however smart a selected keyword is in obtaining you a better ranking within the three massive search engines.

The package additionally permits you to examine what share of individuals looking on your keyword area unit simply surfers or may be potential patrons.

Another vital issue that this package can show you’re the  “on page” optimisation components for every of the highest ten hierarchical  websites for the keywords you input, providing you with info on however you ought to be optimizing your own web content to form it to the highest ten.

You will be ready to see totally different specific keywords/website combos in Adwords over a amount of your time. this can offer you info concerning that keywords area unit used repeatedly by folks.

Clever Plug-ins for WordPress-SEO Booster PRO

The next step when selecting a subject and making a WordPress journal regarding it’s to optimize it in order that additional folks will see what you have got to supply. this may be either done manually or with the assistance of software system that mechanically performs totally different SEO functions. If you have got few blogs then it should be simple for you to try and do everything on your own, however if you’re running an oversized variety of blogs then machine-controlled software system will be terribly helpful factor to own. SEO Booster is one such software system offered by CleverPlugins.com. It tracks, analyzes and utilizes the incoming searches from the search engines.

CleverPlugins develop WordPress plugins that may assist you in your work or alter totally different operate that you just have to be compelled to perform as a Blogger. Here square measure the various ways in which during which SEO Booster professional will assist you.

Your incoming guests from Google square measure mechanically caterpillar-tracked by SEO Booster professional. It researches this ranking of the keyword, and starts promoting the most effective suited keywords.

With the recently other v1.5 feature you’ll be able to mechanically boost your title-tags. It’s a awfully helpful operate for fine-tuning your WordPress Theme. The plug-in shows you the foremost widespread incoming searches for even higher onsite SEO. you’ll be able to notice keywords that may be targeted to more increase the amount of holiday makers to your journal. you’ll be able to save the information on a computer programme by mercantilism it.

With the SEO Booster professional you’ll be able to opt for the settings that suit your necessities. The software system upgrades square measure given to you without charge. Whenever there’s a brand new version on the market, you’ll receive it in your email. you’re conjointly given a private license to use the software system thus you don’t need to pass away once more for an additional journal.

You will raise ANy queries that you just have regarding the plug-in through the website’s support page otherwise you can send an email to admin@mywordpress.com .The price of the merchandise is $29.95 and it comes with a sixty day a reimbursement guarantee.

The Clickbank Code

The Clickbank Code is that the latest product by archangel Jones. He used it to earn $48,000 in his initial four weeks. This product consists of straightforward to know videos that designate in a very gradual manner his methodology of creating cash with Clickbank and the way you’ll copy specifically what he shows to urge similar results.

This is a comprehensive twenty eight video, five hour long tutorial that may show you stepwise the way to generate lots of financial gain from Clickbank terribly quickly and systematically.

The Click Bank Code is totally based on the strategies that Michael used to generate over $10,000 in his very first week with Clickbank.

Michael conjointly says that the elaborated ways contained during this course have not been talked regarding before and it’s these ways that have enabled archangel to earn megabucks in such short house of your time.

In the course you’ll learn the web site (secret) wherever you’ll realize the most effective most profitable Clickbank product to push. The steps that you just will fancy leave the affiliate crowd behind. The ways that you just will implement to begin creating cash virtually instantly.

You will also learn how to pick a product. According to Michael a product must have 2 things before you start promoting it. You will get the exact information that Michael used to decide which products he wanted to promote. Why the keywords with too many words in it are not a good idea to use. The 16 things that your websites need to have in order to get a great quality score for cheap clicks. The videos show you how to avoid getting the Google Slap or if you get one how to come back fast. The video tutorials consist of these modules.

Module 1:

This provides the basic Clickbank and affiliate marketing knowledge for new affiliates.

Video 1: General introduction to Clickbank Code

Video 2: Introduction to Clickbank

Video 3: The 3 most important steps for affiliate marketers

Video 4: Explanation of affiliate marketing terms and lingo

Video 5: Introduction to the Clickbank products selection process

Video 6: Choosing winning products, intro to keyword research

 

Module 2:

Module 2 is about how to perform keyword research

Video 1: Performing keyword research

Video 2: Keyword analysis and selection

 

Module 3:

Shows you how to create a website

Video 1: Overview of website creation process

Video 2: Choosing and registering a domain

Video 3: Choosing a hosting service

Video 4: Landing page creation

Video 5: Website landscape

Video 6: Testing your site

 

Module 4:

Teaches about AdWords

Video 1: Overview of AdWords

Video 2: Knowing when to cut your losses

Video 3: Finding your winners and maximizing profit

Video 4: Solutions for common AdWords problems

 

Module 5:

Contains information on article marketing

Video 1: Overview of article marketing

Video 2: Article research

Video 3: Writing tips

Video 4: Promoting your article

 

Module 6:

You learn how to get free traffic

Video 1: Overview of module

Video 2: Comparison of SEO & PPC

Video 3: Benefits of merging SEO & PPC

Video 4: Finding related forums

Video 5: Forum marketing

Video 6: Effective forum marketing

 

The videos provide detailed information that new affiliates can use to make profits fro their websites.

Finally, A Plugin That Solves All Your SEO Problems.

There’s some huge news in the search engine marketing world and I’m ecstatic to announce it to you!

SEOPressor will be launching it’s latest version of their plugin, the SEOPressor Connect!

After helping thousands of websites rank on Google’s first page and enjoying years of success, SEOPressor has now created an even more powerful plugin that promises to solve all your SEO problems.

To those who are new to the name SEOPressor, they are a WordPress SEO plugin that have been around since 2010. Throughout the years, SEOPressor has been constantly upgraded and improved to work best with the latest search engine algorithms.

Many famous bloggers and content marketers have endorsed and given great reviews of SEOPressor on their own blogs.

SEOPressor Connect, the 6th and latest release from SEOPressor, has been improved so much that it almost felt like a new plugin.

The team of people working behind SEOPressor took their time with this latest release, and oh boy, it’s definitely worth the wait. SEOPressor Connect comes with a whole new list of features that wasn’t available in the older versions. Just to give you a hint of what SEOPressor Connect could do:

    • Provides instant feedback and suggestions to improve your content. Warns and prevent you from over optimizing your content.
    • Alerts you on precisely on what’s hurting your website so you can fix them instantly.
    • Control how the Internet understands your website. Improve search relevancy without having to mess with a single line of code.
    • Complete governance over how search engine crawlers navigate your website. Steer them the way you like for better indexation control.
    • Build and manage your perfect internal link structure effortlessly.

If you’re an online marketer, you would know that these features are all going to be very useful to you. And that’s because SEOPressor has spent thousands of hours researching and studying the needs of a modern online marketer. And the result, they’ve successfully designed a plugin that caters to all the needs of a marketer.

This plugin will make SEO so easy that even a beginner can do SEO simply and correctly.

You’ll have to try this plugin yourself to truly understand how great it is. Since there’s a 60-days money back guarantee, you really have nothing to lose. Just get yourself a copy of SEOPressor Connect, try it out for a few weeks. If you like it, great. If you don’t like it, just a for a refund and we’ll refund you without any questions asked.

Get your copy now

Cheers

 

How to Raise Your Rankings in Search Engines – Basic SEO

I don’t know how many times I’ve been asked. “How do I get traffic to my website?”

To best discuss this topic I should break this down into categories.

1. Title Tags
The title Should contain keywords and keyword phrases that are important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, “shoes,nike shoes,best shoes,review shoes,” is unlikely to induce a click. What may induce a click would be like:
Shoes – Find out the latest styles on name brand shoes.

2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc

3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don’t think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.

4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or “nest.” Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.

keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you’ve used in your title, description.

5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >

6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank
especially in google and msn.

 

Scientific Analysis Tool Optimizes Your Content!

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Strategies, Tools And Techniques For Self-publishing Authors To Create, Publish And Sell More Books, Training Programs, Workshops, Seminars And Coaching.
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Plataforma Ventted – Fabrica De Paginas Web

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